Ashley Melamed is a trusted advisor to founders in the luxury beauty and service space. As the former owner of a celebrated San Francisco salon that generated over $1.2 million in annual revenue, Ashley built her reputation not just on style—but on substance: exceptional team leadership, elevated client experience, and a deep understanding of what it takes to grow a service business that is both profitable and deeply human.

With over 20 years of hands-on experience in high-end beauty, Ashley now consults with salon owners, wellness entrepreneurs, and boutique service founders ready to refine their operations, elevate their brand, and build businesses that feel as good as they look.

Her approach is bespoke, strategic, and rooted in lived experience—not theory. Whether you're scaling, pivoting, or navigating transition, Ashley offers the kind of partnership that brings clarity, sophistication, and ease.

Offerings

  • Business Launch & Growth Strategy
    From first hire to first million—strategic planning for new or growing service businesses.

  • Luxury Client Experience Design
    Crafting high-touch, unforgettable experiences that inspire loyalty and premium pricing.

  • Salon + Studio Operations
    Streamlined systems for scheduling, flow, product inventory, and team coordination.

  • Team Building & Leadership
    Hiring, training, and retaining talent in a values-driven, high-performance culture.

  • Service Menu & Pricing Optimization
    Building a menu that reflects your brand, protects your time, and supports profit.

  • Profitability & Financial Structuring
    Knowing your numbers, setting financial goals, and reducing overhead without compromise.

  • Burnout Prevention & Exit Strategy
    For seasoned founders—realigning with joy, creating space, or preparing for a graceful exit.

  • Founder Support & Identity Coaching
    Helping you navigate the emotional side of business: boundaries, reinvention, and identity shifts.

  • Creative Brand Positioning (Offline & Online)
    Elevating your voice and aesthetic—without relying on performative marketing.

  • Transitioning from Operator to Visionary
    Empowering founders to lead with clarity and delegate with confidence.